Course curriculum

  • 1

    Introduction

    • Introduction of Facebook Ads mastery 2020

    • Why we must use Facebook Ads
  • 2

    Pillar 1 - Facebook Ads Objective

    • Objectives Overview & Brand Awareness Level Objectives

    • Consideration Level Objectives

    • Conversion Level Objective

    • Knowledge Check
  • 3

    What is Facebook Pixel & How to Setup the Pixel

    • Facebook Ads Pixel
  • 4

    Pillar 2 - Facebook Audience Targeting

    • Introduction

    • Core/Saved Audience Targeting

    • Custom Audience Targeting

    • Lookalike Audience Targeting

    • Don't Miss out these Audience

    • How to Create the custom audience of people who visited specific Pages

    • Facebook Ad Placements

    • Knowledge Check
  • 5

    Pillar 3 - Facebook Ads/Ad Copy

    • Facebook Ads Overview

    • How to create a better ad copy

    • Facebook video ads
  • 6

    Dynamic Ads

    • Dynamic Ads Overview

    • How to create dynamic ads
  • 7

    Facebook Ads Metrics

    • Ads Metrics
  • 8

    How to Set up Brand Awerness Campaign

    • Setting up the Campaign

    • Brand Awareness Campaign Results
  • 9

    How to Scale the Campaigns

    • Campaign Budget Optimization

    • Use Lookalike Audience to reach more customers

    • What is Facebook Ad Fatigue & How to Overvome from Ad Fatigue?

    • What to Do When Purchases Are Zero in Your Facebook Ads?
  • 10

    Case Studies

    • How We Generated Over 2832 Registration & Kr.41k Sales Through Facebook Ads In 3 Months

    • How I Used Facebook Dynamic Ads To Increase the Ecommerce Sales

    • How I generated INR 25,042,076 through Facebook Ads.
  • 11

    How to Spy the Competitors Ad

    • 3 Ways to Spy your Competitors Ads
  • 12

    Conclusion

    • Final Words